The Monster Family is mourning the loss of a true icon and trailblazer following the tragic death of pioneering rallycross athlete and long-time brand ambassador Ken Block. On January 2, 2023, the 55-year-old rally driver and entrepreneur was killed in a snowmobile accident in a remote area of Utah’s Wasatch County.
Monster Energy sends its heartfelt condolences to Ken’s family and friends in this difficult time.
“Ken has been part of the Monster Family since 2005,” said Monster Energy Chairman and Co-CEO Rodney Sacks. “He was one of our first brand ambassadors and was instrumental in exposing the Monster lifestyle to the world. He embodied it. He didn’t even need to say a word — he just did what he did, and proudly wore the M-Claw. His Gymkhana videos alone have hundreds of millions of views… he was simply a legend. Our love goes out to Ken’s wife and children. We’ll miss you, Ken.”
News of Block’s passing led to an outpouring of tributes and gratitude from across the globe. It’s safe to say that very few individuals have exerted a similar impact on the world of action sports and motorsports – both behind the scenes and in front of the cameras – as Ken Block.